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Titan Brands

During my time at Titan Brands in Memphis, Tennessee, I developed numerous items across the Attachments, Fitness, and Ramps product lines. I was able to drive rapid product development and improvements by interfacing directly with foreign vendors and domestic partners in the design and marketing teams.

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Portable Wood Chipper

Conducted extensive competitor analysis in-person and on-line, and tested products to develop a towable wood chipper that would be both reliable and aesthetically different from market competition.

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Open-Hex Trap Bar

Worked closely with the vendor to introduce removable weight sleeves to reduce packaging dimensions /cost, increase internal step through area, perfect knurling feel, and out-price competitive items. 

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Rotary Tiller

Improved our existing offering of Rotary Tillers by sourcing from a new vendor, changing to the gearbox ratio, sourcing replacement blades, and updating aesthetics to match the brand refresh. 

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Grader

Improved the existing Graders line by updating aesthetics, including scarifier teeth mounting points, providing replacement parts for purchase, and improving Cat 1 & 2 connection alignment. 

©2024 by Vamsi K. Choday

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